Why Do I Need Essyoh (SEO)?
Today, Search Engine Optimization (SEO) is often revered as a one-way ticket to reach your customers. With a strong online presence in social media and strategic website planning, any company can thrive if SEO is a primary focus. Rather than focusing on handing out fliers and business cards, linking to your customers using search engines such as Google can increase conversion rates when used wisely. In the world of small businesses and industry competition, there’s no denying that SEO can be difficult, but if you get the fundamentals right, you’re on your way to growing a successful company.
A big part of having a successful site is core content. Quality content is extremely important. This can include blogs, testimonials, social media, directories, etc.–anything that will attract users to your site. What do people initially see when they visit your site? Does it explain your product or service in an appealing way, or does it look chaotic? You want your site to be user-friendly with no technical issues, and it should always give the customer an enjoyable visit. Make sure your content is helping the customer get to where they need to be. When there is no clear content strategy, you could suffer from higher bounce rates and a negatively affected Google ranking. It is important to keep your site appealing and informative without laying out too much information.
Pay-Per-Click (PPC) advertising is a great way to concentrate on your audience, and it’s important to find the right and wrong keywords for your marketing. You want to use keywords that you know potential leads will use to find your site. It is also strategic to distinguish negative keywords that don’t bring leads. Google does a great job helping you distinguish between the keywords that are beneficial, as well as those that are not.
SEO has become a great way to more easily reach customers. For all businesses, it narrows your audience and generates more awareness of your company. With a good budget, strategy, time and patience, you can optimize your company’s search ranking and receive high traffic in no time!
Want to hear more about our SEO strategy for your company? Call us today!