Our Thoughts and Ideas

See what's on our mind.

January 21, 2021

Four Reasons PPC Works

Pay-per-click (PPC) advertising is an effective marketing strategy to drive more traffic to your website by paying a publisher when the ad is clicked. Advertisers usually place the ads on search engines, such as Google or Bing, and pay platforms a fee every time someone clicks the ad.PPC allows for different ad formats including, search, shopping, display, video, and Gmail ads. When executed prope

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May 16, 2019

Google I/O 2019 Part 1: From Answers to Actions

Raymie Equi, Director of Search & Analytics  ( Twitter | LinkedIn ) Updated On: May 16, 2019 Voice search, digital assistants, and smart home devices have been all the rage for several years now. The proliferation of these technologies and devices have given users more ways to find the answers to their questions than ever […]

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August 24, 2018

5 Level up Moments from My First 5 Years at CGR

Raymie Equi, Director of Search & Analytics  ( Twitter | LinkedIn ) Updated On: August 24, 2018 At the beginning of the month, I celebrated my five year workiversary at CGR Creative . That’s a long time, and I have learned so much during that time. However a few of those lessons especially stand out […]

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May 21, 2018

Google I/O 2018 Provides Potential Advertising Opportunities for the Future

Raymie Equi, Director of Search & Analytics  ( Twitter | LinkedIn ) Updated On: May 20, 2018 Each year, Google I/O gives the world of digital search engine marketing a whole new suite of toys to play with. From mobile first to AI first, there are always significant platforms and announcements that shake up multiple […]

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May 1, 2018

Don’t Lose Your Data: New Google Analytics Data Retention Settings

Raymie Equi, Director of Search & Analytics  ( Twitter | LinkedIn ) Updated On: May 20, 2018 Recently, Google Analytics sent an email to its administrators introducing data retention controls within the platform. The quote that accompanied this product change was particularly concerning and confusing for analysts and advertisers alike. “Starting May 25, 2018, user […]

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November 8, 2017

Insights from the 2017 CLT Digital Summit

Raymie Equi, Director of Search & Analytics  ( Twitter | LinkedIn ) Updated On: November 10, 2017 Every year, I research the best upcoming digital marketing conferences, where they’ll be, and what they’ll cover. Without fail, the Internet Summit in Raleigh, NC always peaks my interest. Proximity to CGR’s home base in Charlotte normally makes […]

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July 27, 2017

How An Outside Agency Can Complement Your Internal Efforts

If you’ve landed on this page, you’re probably: Working for an internal marketing team Working for a marketing agency Hi, Mom! Although many brands utilize an in-house marketing department, these same brands are discovering the benefits of bringing in an outside marketing agency to complement their internal efforts. In addition to being the sole marketing […]

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June 5, 2017

5 Easy-to-Use Social Media Tools for Businesses

Social media already plays a major role in your online marketing strategy (and if it doesn’t, give us a call!). Outside of Facebook, Twitter, and Instagram, did you know that there are other online tools available that can help you change your habits to take your social media marketing to the next level? Here are just a […]

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May 18, 2017

15 Fun Facts About CGR Creative

This month, we’re celebrating 15 years in business! In 1997, Julio Colmenares came to Charlotte, North Carolina from Caracas, Venezuela on what was meant to be a temporary stay. If you live in Charlotte, or if you’ve ever visited, you know that it’s no surprise that he fell in love with everything the Queen City […]

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April 7, 2017

4 Reasons PPC Works

“Everywhere I go, I see one of my competitor’s ads. How can I do that?” Those competitor ads you’re seeing could be the result of a variety of strategies. For one, they could be remarketing ads. More than likely, you’ve been followed by remarketing ads before. Ever done some online shopping, and suddenly ads for that […]

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