So Ya Wanna Host A Giveaway?
Sure, hosting a giveaway for your business is nothing like hosting your annual Christmas party (think less Eggnogg, more emails), but it can still be both fun and beneficial for your business. Giveaways show your audience that you understand their needs, while also encouraging them to interact and engage with your website and services. Despite how easy it may seem, hosting a giveaway requires a thorough strategy, attention to details, and a lot of work (a lot of fun work, that is).
CGR Creative has had the honor of managing a variety of contests and giveaways for several of our clients, with prizes ranging from tablets to free services, and here are 8 of the most important things to consider when planning a giveaway:
1. The prize–duh.
First, what are you giving away…and why? When you’ve established the goal of your giveaway, try to think of an item that would appeal to your audience; if you wouldn’t want it, chances are, neither would they. Although there are many other factors to planning the perfect giveaway, the prize is easily the most important factor that will drive people to your giveaway…and then to your website…and then to becoming lifelong customers.
2. Have a plan.
Once you’ve determined what the prize is, ask yourself questions like, Where will this contest be shared?, How will I promote it?, How can participants enter?, How will the winner be selected?, When will the contest start/end?, and What deliverables do I need to ensure the contest runs smoothly? Make an outline, create a timeline, and keep yourself organized. The more organized and prepared you are for the giveaway, the more successful it will be.
3. Get graphic.
Whether you’re promoting on Facebook or simply on your website, you’re going to need a graphic that catches the attention of your visitors. Consider creating size variations of this branding to be used for social media cover photos and other potential outlets!
4. Copy is key.
Before promoting your giveaway, do some research. See how similar brands are hosting similar giveaways, and figure out which information will be needed for your own. Your giveaway should have a title that is catchy but relevant, and you’ll also need to be prepared to create in-depth contest details, including entry method, selection process, and disclaimers. Also, pay attention to how you say things. For instance, saying “Enter for your chance to win” is much clearer than “Enter to win.”
5. Make it user friendly.
Whether you’re using an online giveaway platform or are simply receiving entries via email, be sure that the entry process is clear and easy to understand. People won’t waste their time digging through your site, reading novels of copy, and making their way through a giveaway maze before entering. It needs to be as easy and straightforward as possible.
6. Entry/selection process.
What do participants have to do in order to enter, and how will they be selected? If you are hand-picking the winner, what is your selection criterion? Also, be sure to receive at least two ways to contact the winner (phone, email, etc.), and give them a deadline to accept their prize (ie: 24 hours).
7. Give yourself time.
Give yourself ample time to plan and gather the resources before launching the giveaway. Make sure you can access the prize before promising it, and discuss the contest with colleagues to make sure you’ve thought of every detail and every possibility.
8. Prepare for the unexpected.
Even “the best laid plans…often go awry.” Sometimes, usually five minutes before you’re ready to launch your giveaway, something will happen that will force you to revisit your strategy. That’s okay. Be prepared for these events. Expect the unexpected, and learn to work with it rather than against it, and you’re sure to host a successful giveaway!
So. You still want to host a giveaway? Great! Contact us for help, or at least let us enter for a chance to win. 😉