Rebranding: A Logical Choice

Whether it’s a change of scenery, a change of pace, or simply change for a twenty, change can be a good thing.

And when it came to rebranding Logical Advantage’s current image, we knew that this change would be very good for them.

Logical Advantage is a Charlotte-based technology consulting firm, and we’ve had the honor of managing their marketing for several years now. Their existing brand was attractive and resilient, but we all agreed it was time for a fresh look.

Here’s a look at what a version of their logo looked like before the rebranding:




See? It’s cool. It’s hip. There’s nothing elementally wrong with their original branding, but Logical Advantage had just re-classified their service offerings, and we all agreed that the internal changes should be celebrated by an external update. It was time for something brand new (see what I did there?).

With a bit of designing, creativity, and a sprinkle of CGR Creative magic, this is what the new (and, dare we say, improved) version of their brand’s logo looks like today:

logical advantage logo redesign


Another aspect of this project included a full redesign of their website, as well as the revamping of their services and site copy.

It might not be Transformation Tuesday, but how’s this for a full brand transformation?


website redesign


Ready to learn more about our branding and design services? Contact us today!


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