What We’re Reading
One of the (many) fun things about working in marketing is that our industry is constantly changing. Once you think, “Okay, I’ve got it. I’ve figured out the secret to marketing,” the world as you know it changes (lookin’ at you, Google), and you find yourself (yet again) researching and experimenting with new ideas and technologies.
We’re constantly on our toes, and we’ve got to tell you—IT IS SO MUCH FUN! We truly wouldn’t have it any other way.
Because our industry is constantly growing and changing, we’re constantly exploring ways to keep up with the changes or, better yet, to stay ahead of them.
With that in mind, here are a few of the websites and articles our team has been bookmarking this week!
YouTube’s Director for Business App
Where you can find it: YouTube
Bookmarked by: Kyle, SEO magician
What you need to know: Basically, YouTube has developed an app that makes it easier than ever for businesses to create their own videos. Not only does it let you choose from a variety of templates, but it also walks you through the entire process.
Why we bookmarked it: This app is perfect for our clients that are do-it-yourselfers or who are constantly on the go. You can film from anywhere–all you need is a cell phone.
The Right Way to Tell Clients They’re Wrong
Where you can find it: PR Daily
Bookmarked by: Stephanie, client relations extraordinaire
What you need to know: If you’re trying to make your point to a current or prospective client, it’s important to do the following: give legitimate feedback, offer alternative solutions, listen carefully, be specific, don’t make it personal, and beware of ultimatums.
Why we bookmarked it: Communication is everything, and learning how to better communicate is an ongoing process for everyone. Plus, improved communication skills help us to better guide our clients so that they can better guide their clients.
10 Terms to Know When Planning a Website Development Project
Where you can find it: Dusted.
Bookmarked by: Raymie, online visibility captain
What you need to know: If you’re undergoing a website development project, but aren’t a web developer yourself, there are bound to be buzzwords and jargon that you don’t understand. For instance, CMS stands for Content Management System and is what powers your website, and UX refers to user experience. Gaining a basic knowledge of some of these words will help you to better engage in your website development project so that you can really understand what’s going on.
Why we bookmarked it: This article is fun and informative and, we think, a great read for clients and team members who are new to the world of web development.
Why Microsoft Wanted LinkedIn
Where you can find it: The New Yorker
Bookmarked by: Theresa, Picasso of the web
What you need to know: On Monday, Microsoft announced that it would be purchasing LinkedIn, its biggest acquisition ever.
Why we bookmarked it: We use LinkedIn daily, both personally and for our client’s brands. It’s crucial for us to know the ins and outs of all social media networks so that we’re better prepared for any changes coming our way.
15 Tips for Newsletter Perfection
Where you can find it: Content Marketing Institute
Bookmarked by: Hayley, Shakespeare of the web
What you need to know: Over 80% of marketers use newsletters, and it’s one of the best ways to support and strengthen a brand’s content.
Why we bookmarked it: Newsletters are one of the most obvious but challenging forms of content to produce. Sure, anyone can send out a newsletter, but what’s the value? Articles like this inspire us with new ideas to engage and market to our client’s customers.
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