Like a sudden wave, a change slowly but steadily made its way through the CGR Creative office yesterday. One-by-one, choruses of “What is this?” and “Did you see?” sang through the office.
You see, Instagram changed its logo, and for a moment of time, the marketing world stopped…and immediately took to Twitter to shake their fists and complain (while still using Instagram, obvi, because we love it).
After all, change is hard.
You know you’re not good with change when you even sort of freak out at the fact that Instagram changed their logo.
— Danny Padilla (@DannyJPadilla) May 13, 2016
We didn’t understand; most of us figured we would try to get used to the new logo. But it hasn’t been easy.
I don’t understand why Instagram would change their logo?!
— Lily Pebbles (@lilypebbles) May 12, 2016
I really can’t get used to this new Instagram logo and layout it just looks out of place
— Brandon Cotton (@brandooncotton) May 13, 2016
Some of us tried to keep our opinions to ourselves, telling Instagram, “We don’t get it, but you do you.”
I am definitely not going to talk about how much I miss the old Instagram logo! This is me not talking about it!
— Ree Drummond (@thepioneerwoman) May 13, 2016
Some of us were worried that Instagram was suffering an identity crisis.
I don’t hate @instagram‘s new logo, but I do keep thinking it’s Pinterest when I get a notification.
— Hayley Lyons (@hayley_lyons) May 13, 2016
While others just wanted to check in and make sure everything was okay with Instagram.
— Robby Epicsauce (@RobbyEpicsauce) May 12, 2016
And then the jokes started. So. Many. Jokes.
— Engjell (@iamengjell) May 12, 2016
And the memes.
Like any other social media change, we’ll get used to this in time. But we want to hear from you. What are your thoughts on Instagram’s rebranded logo? Let us know @cgrcreative!