THE CLIENT

CBI’s mission is to give people and organizations the knowledge, skills, and courage to fight bias, remove barriers to opportunity and build a more equitable and just Charlotte-Mecklenburg. CBI envisions a connected community where everyone wakes up to discrimination and injustice, interrupts inequitable systems and structures, and steps up to champion equal rights, access and opportunity. CBI believes these inclusion and equity values make common sense, business sense and moral sense and we are committed to these ideals for the benefit of this generation and generations to come.

THE CHALLENGE

To some, these are buzzwords they might hear at a diversity seminar or during a speech by a public official, but to CGR, these are not words, they are living, breathing components of the Charlotte-Mecklenburg community. Since its inception in 1999, Community Building Initiative (CBI) has been a driver of fostering equity and opportunity to historically underserved communities through a network of organizational decision-makers.

CBI’s distinct programming is developed for millennials who can build equity-first programming in large corporate organizations, non-profit organizations, and local government. With diversity buzzwords often disconnected from impactful action, CBI needed a way to not only connect with influential members of diverse communities but keep them passionately engaged and actively working towards building an inclusive Charlotte-Mecklenburg.

RESULTS

While cbicharlotte.org is only a piece of the CBI engagement engine, its capabilities have provided alumni members with the ability to connect with one another and create initiatives within their organizations, communities, and stand-alone nonprofits. The site has also been maintained to serve non-alumni members giving the general public access to educational tools and resources to drive equity conversations and interest.

Nearly celebrating its 21st year, Community Building Initiative’s rigorous outreach and community impact programs continue to encourage service in Charlotte-Mecklenburg. With the help of CGR, CBI has proceeded with attracting participants, general interest, and both public and private funding by telling their story.

:: CBI’s Annual Stakeholders Breakfast is the cumulation of engagement efforts and is the sole fundraising event for the organization. CGR has assisted with the event planning and coordination as well as the development of collateral, event visuals, and overall experience since 2013.

:: Annual Stakeholders Breakfast attendance has increased from 350 to 800 since 2013.

:: Day-of gifts and pledges for the Annual Stakeholders Breakfast increased over 20% year over year, with a staggering 60% day-of-giving increase in 2018.

:: New gifts were up each year with a 30% increase in 2018 • 90% renewal rate for corporate sponsorship and funding.

:: Top-level sponsorships increased as much as 150% ($10K to $25K) and 90% of organizations renewed with the increase to ensure the programming was sustained and able to expand.

SERVICES

:: RESEARCH AND COMPETITOR ANALYSIS

:: CORPORATE BRANDING

:: CREATIVE – ADVERTISING, COPYWRITING, AND MORE

:: DIGITAL CONTENT DEVELOPMENT

:: SEARCH ENGINE OPTIMIZATION (SEO)

:: TRADITIONAL MEDIA

:: DIGITAL MEDIA

:: DATASTRENGTH