“Take chances. Make mistakes. Get messy!” A wise red-headed teacher once said this. Most of you have probably heard of her. Her name was Ms. Frizzle, and she was a character on the animated series The Magic School Bus. When it comes to marketing, yes, you should take chances. You should try new things, research […]
Continue ReadingOur Content Marketing Strategist, Hayley, is currently, as we speak, this very minute, having a mental breakdown. “This is a sad world we live in,” she keeps saying, “when things like this can happen.” When we asked her what had happened, she simply replied, “I’m going off the grid!” before announcing her pending disappearance to […]
Continue ReadingOne of the (many) fun things about working in marketing is that our industry is constantly changing. Once you think, “Okay, I’ve got it. I’ve figured out the secret to marketing,” the world as you know it changes (lookin’ at you, Google), and you find yourself (yet again) researching and experimenting with new ideas and […]
Continue ReadingOn Thursday, May 27th, the CGR Creative team sat tensely in an auditorium at the NASCAR Hall of Fame amongst the ‘who’s-who’ of the Charlotte business community. Our fearless leader, Julio Colmenares, had been nominated for the Charlotte Chamber’s YP Entrepreneur Award, and the competition was fierce, to say the least. To us, Julio is […]
Continue ReadingLike a sudden wave, a change slowly but steadily made its way through the CGR Creative office yesterday. One-by-one, choruses of “What is this?” and “Did you see?” sang through the office. You see, Instagram changed its logo, and for a moment of time, the marketing world stopped…and immediately took to Twitter to shake their fists and […]
Continue ReadingBy: Hayley Lyons, Creative Writer Nobody’s perfect, or, as I like to say, Pobody’s Nerfect. In spite of this, our society seems to play devil’s advocate, highlighting our so-called “imperfections” in an effort to make us feel insecure. (In the marketing world, they call this “profiting by bullying.” To say that it’s frowned upon would be an understatement.) Earlier […]
Continue ReadingThank you to everyone who has been tuning into our very first podcast “How to Write for Web,” featuring our very own Stephanie and Hayley. In this podcast, Stephanie talks to Hayley about web content. Hayley has 15 years of experience writing for web and shares some of her own experiences, defines web content, and explores […]
Continue ReadingLet’s talk about web content. Web content is literally anything published on the Internet. This could be written, visual, or even audio. The first thing you want to identify when writing for the Web is What’s your purpose? Web content typically serves five different purposes: to inform, to provide entertainment, to explore new topics and ideas, […]
Continue ReadingWe’ve shared blogging tips before, and we know what you’re thinking: “I’m supposed to be blogging, but it’s so time consuming. And besides, who reads them anyway?” Blogging might seem like “one more thing” on your to-do list, but trust us: if you’re delivering killer content that is completely optimized, chances are, search engines (and your […]
Continue ReadingFor those of you who love lattes enriched with syrupy peppermint mocha flavoring (because, let’s be real, that’s exactly what we’re drinking), your favorite time of year is back again: Starbucks red cup season! If you’ve already ordered your first grandehalfcaffskinnypeppermintmochalattewithnofoam of the season, you probably noticed that the cups look a little bit different […]
Continue Reading