Pay-per-click (PPC) advertising is an effective marketing strategy to drive more traffic to your website by paying a publisher when the ad is clicked. Advertisers usually place the ads on search engines, such as Google or Bing, and pay platforms a fee every time someone clicks the ad.
PPC allows for different ad formats including, search, shopping, display, video, and Gmail ads. When executed properly, PPC campaigns increase leads, conversions, and sales while simultaneously raising your brand awareness and company’s profile through SEM (search engine marketing).
When it comes to digital marketing, everyone wants to be #1, right? Paying to appear at the top in Google searches will automatically leapfrog competing websites and place your ad where your audience will see it. PPC advertising through Google Ads is the fastest and most guaranteed method to generate immediate brand awareness and leads.
Not only will PPC marketing put your brand name at the top of search engines, but this type of marketing encourages customers to take action and click through to landing pages, leading to even more measurable conversions. Overall, PPC drives trackable results so you can easily evaluate the ad campaign’s performance.
PPC targets the right audience by using age, gender, location, household income, and interest-based targeting. However, there are a couple of differences when it comes to search (or SEM) and display PPC targeting:
In addition to the easy-to-adjust daily budgets, PPC ads are easy to tweak. If you feel that a current ad isn’t bringing the traffic you anticipated, it’s easy to change things up and adjust the keywords until we find the right approach. PPC is also a great way to test a variety of campaigns and strategies.
At CGR Creative, we take a personalized approach to building PPC campaigns for our clients that drive measurable results. Want to learn more about how paid search and display advertising might work for you? Contact us today!