Charlotte, NC – May 14, 2011 – Experienced talent recruiters like Coors Executive Resources can quickly spot when a candidate has the right stuff. So when they made the decision to relocate corporate headquarters to the Queen City, it is no surprise that they were in search of a gem of an agency to help them establish their brand presence in a new market. That’s just what they found when the leadership team signed up CGR Creative to take on the task.
Just as a stone of incredible value bedazzles with its multi-faceted settings, CGR distinguished itself from the competition in the eyes of the firm’s president, Cheryl Coors. She found that CGR’s characteristics, like a diverse, professional team and their ability to translate experiences from other industries, were assets for her business.
“Job one is to overhaul the company’s brand image to better reflect the first-class service Coors Recruiters provides its clients,” says Jason Ramsey, Partner at CGR.