Converse® Rack Room® Viral Contest by Yours Truly

February 24th, 2010

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Charlotte, NC – February 24, 2010 – How do you draw a large audience to your site? Answer: you launch a viral campaign like Rack Room did. Converse’s “In My Shoes” Contest was a success, as users in different geo-targeted areas were able to make videos showcasing the Converse product by executing quick videos and uploading them to the designated YouTube channel.

Viral campaigns are a great way to analyze and target untapped market share based on the diversity of uploads and the demographic of who is actually interested in the product. A viral contest nowadays is always a hit, as it can be easily shared on other social sites, like Facebook and Twitter. They help to promote brand awareness and build brand identity with existing and new customers.

Allowing comments on blogs and video channels like YouTube can lead to increased sales. Promotions and messages can benefit any business if done correctly.

A Few Mini-Stats: The result of the two-month campaign was 25,000,000 impressions and over 5,000 unique users. Our campaign goals were to reach 12,000,000 impressions and 3,000 unique users.