Stories That *Clicked* With Us (1/20/17)

January 20th, 2017

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Good morning, Marketing Mavens!

It’s Friday, and you know what that means. And if you don’t, it means that we’re sharing a few of the stories that really clicked with us this week. It’s also Inauguration Day, and we’re honored that you took a moment to step away from the live broadcasts to read our blog. We promise it’ll be worth your time.

Without further ado, here are a few of the stories that really clicked with us, and we’re sure they’ll click with you, too!

Stories That *Clicked* With Us – 1/20/17

Gone but not forgotten. [And also not totally gone.] 

Earlier this week, Vine was shut down, but Vine lovers need not fret. The Vine app is now going by a new name–Vine Camera–and it will allow users to create longer video content. This is a big move for Vine, who’s well-known for their 6 second videos. Get the scoop here.

When two become one.

Nah, we’re not talking about marriage. We’re talking about how and when to merge two blogs into one for greater content marketing success. If you’re looking for a longer read on the subject of merging blogs, Content Marketing Institute has a great article here.

Call my cell.

We’re a world hooked to our smart phones, and if you aren’t reaching your customers on mobile, you might as well not be reaching them. This Entrepreneur article gives great tips for mobile marketing, like focusing on mobile-only social, and making mobile payments available, and, our favorite, making sure your site is mobile friendly. Get the full listicle here.

What a scam!

Think you’re too tech savvy to fall for an email scam? Think again. Hackers have launched a new Gmail scam that’s tricking even the savviest of techies. Here are a few of the scary deets:

Hackers who have breached someone’s email account look through the emails in it for correspondence containing attachments. They then send emails from the compromised account — impersonating the account’s owner — with each email leveraging similarities to prior correspondence, so as to make the new messages seem legitimate and familiar. For example, the phishing emails may use a subject line that was used in the past.

Spooky, right? Beware, be careful, and read these tips for online safety.

TOUCHDOWWWWN…

This article begs the question: Does non-TV Super Bowl marketing make sense?

Before even reading the article, we said, “Uh…duh.” The article goes on to say just as much, noting the fact that, although people are watching the game on TV, they’re also multi-tasking and scrolling through their phones (hooked to our smart phones, remember?) To sum it up, when it comes to the Super Bowl, Social Media Marketing makes complete sense. Read the full article here.

15 minutes of fame.

Or in our case, like 7. Our Content Marketing Strategist, Hayley Lyons, was recently featured in a podcast series on CBRBiz.com’s B2U Podcast. She gives you her five best tips for blogging, and you should definitely listen to them, if not to learn than to give her a hard time the next time you see her. Listen here.

 

That’s all we’ve got for you today–carry on now!