Our Thoughts and Ideas

See what's on our mind.

December 12, 2016

Sorry Snapchat, Brands Chose Instagram

At the end of summer, Instagram released an update that allowed users to share stories to their platform. Just like Snapchat. And everyone freaked out. Like with most social media changes, many users hated Instagram’s update mainly because… But here we are, just a little more than three months later, and we’re posting and viewing Instagram […]

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December 2, 2016

“I’m am ’16, going on ’17.” – 2016

CGR’s President & Founder, Julio Colmenares, has told us today that he’s planning a surprise outing for our annual holiday party, and to say that we are excited is a massive understatement. The suspense is killing us! As we talked about the upcoming surprise party, we started reminiscing on the year as a whole. In […]

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November 21, 2016

5 Reasons Your Message Isn’t Reaching Your Target Audience

You tried to deliver a message that really spoke to your customers and compelled them to act, but for whatever reason, people aren’t engaging. There’s nothing more frustrating than developing a brand message that just isn’t resonating with your customers. But before you can come up with a plan to fix the problem, you need to figure out why your current […]

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November 14, 2016

Facebook’s Memorial Glitch Told Me I Was Dead

On Friday, I died. At least according to Facebook. At first, I thought it was because of the last blog I’d written (I take it back! I take it back!), but I quickly realized that, nope, this was just a glitch. Thanks to a bug in the system, 1.7 billion Facebook users received the option to […]

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November 11, 2016

You Don’t Need to Be On Facebook

Your business might not need Facebook. Did you hear that explosion? That’s just the sound of the major truth bomb we just dropped. Before you deactivate your account and tell all our friends that “CGR said,” we’re going to stop you right there. Because just as there are businesses that might not need Facebook and social […]

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October 31, 2016

5 Things That Scare Marketing Managers the Most

Happy Halloween! (Or if you’re reading this on a day that’s not Halloween, we’ll just wish you a happy day.) This time of year, you hear a lot about scary things. You know, the usual. Paranormal activity. Zombies. Witches. Election season. You know, the usual. But if you’re in the marketing department of your corporation, you […]

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October 20, 2016

Should You Respond to Negative Feedback on Facebook?

So you’ve finally gotten the swing of Facebook. And things are going really well. You’re posting some killer content. You’re engaging with your followers. People are liking your posts. Or, better yet, they’re pressing that little heart and loving them. Or, even better yet, they’re sharing them with their friends. So, yeah, you hate to brag, but […]

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October 17, 2016

5 Tips for Dealing with Social Media Changes

So far this year, we’ve seen social media change and grow in ways it never has before. Big name platforms, like Instagram and Pandora, changed their logos. Instagram copied SnapChat with mixed results. In addition to its live videos that have taken the Internet by storm, Facebook more recently announced a new productivity tool: Workplace. From changing looks to updated interfaces, […]

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October 6, 2016

5 Obvious Social Media Steps You’re Overlooking

So you think you have the perfect social media strategy? Don’t get us wrong, your strategy is really good, but there are some pretty obvious steps you’re probably overlooking. Here are 5 of the most obvious social media steps you’re probably overlooking:    1. Clean up posts before publishing. Have you ever caught a typo immediately after a post […]

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September 22, 2016

Does Email Marketing Still Work?

“Does email marketing still work?” Someone asked me this the other day, and my response was, “What’s the first thing you do in the morning?” For most people in 2016, the answer is check my phone. You do it, too, don’t you? Because we know this to be true, and because we know that most people check their […]

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