How An Outside Agency Can Complement Your Internal Efforts

July 27th, 2017

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How an Outside Agency Can Complement Your Internal Efforts

If you’ve landed on this page, you’re probably:

  1. Working for an internal marketing team
  2. Working for a marketing agency
  3. Hi, Mom!

Although many brands utilize an in-house marketing department, these same brands are discovering the benefits of bringing in an outside marketing agency to complement their internal efforts. In addition to being the sole marketing resource for several of our clients, we also work with in-house teams to ensure that their internal marketing strategies are achieving their full value.

Still wondering how an agency like CGR Creative could complement your in-house marketing efforts? Allow us to list thy ways:

We’ll take an unbiased look.

You live, sleep, eat and breathe your brand. While this gives you a deep insight into brand standards, it also has the tendency to stop you from reaching beyond those standards. As an unbiased third party, we can take a neutral look at your brand, guiding you to uncharted marketing territory and greater success.

We can help fill the gaps.

Is your team killing it on social media, but struggling when it comes to creating content? Do you implement ad campaigns, but have no idea how to determine if they are actually successful? One reason internal marketing teams call on agencies is to help them fill in the gaps, providing skills and services that they might be lacking internally. 

We’ll help your internal team become more efficient.

Who better understands the stress of managing a marketing team than a marketing agency themselves? Many brands will call on internal employees to assist with marketing efforts, in addition to their full-time role. It’s no surprise that this added responsibility can lead to a lack in consistency and efficiency. By letting an external agency pick up the slack where you need it most, your internal team members can spend more time focusing on their most pressing projects.

We’re already trained!

For an internal marketing team feeling the heat, nothing sounds more daunting than the prospect of training a new employee to be proficient in the skills and technologies of the marketing world. Perhaps one of the greatest benefits of working with an experienced agency is this: You don’t need to train us. In addition to being creative, out-of-the-box thinkers, we already have the skills and technologies you’re seeking to bolster your marketing strategies, and we’re already up-to-date on the latest trends.

We can tell you what’s working.

This is a skill that is especially unique to CGR Creative. As you might know, we call ourselves a “digital-to-dollars” agency, which means that we track, measure, and report on how all of your marketing efforts are directly impacting your ROI. We can help you identify your strengths, weaknesses and areas of opportunity to tell you what’s working, what’s not, and how we can work together to make your brand stronger than ever.

 

Ready to learn more about how our team can complement the in-house efforts of your brand? Contact us today!